I'm not a web designer (nor do I want to be).
On the evening of the first day of 2018, I quietly launched my redesigned website and revealed a new hybrid business model.
I thought it would take me the better part of January to do just that, but with inspiration and determination on my side, it barely took any time at all.
And for the first time in 4.5 years of business, I feel my visual identity is more aligned with my brand and mission than ever before.
Since becoming my own boss, I've been sketching what I'd like my ideal website to look like. Nothing fancy. I was just after ease, clean lines, bold white space, elegant typography, beautifully featured content. But after at least four massive website renovations on WordPress since 2013, I found the fruits of my labor amateurish -- and just not good enough.
For years, I've been toying with the idea of moving from WordPress to Squarespace. The biggest argument for doing so was Squarespace's simplicity and aesthetic. The biggest argument against making the move was that Squarespace doesn't allow for as much customization as Wordpress.
Because conventional wisdom cited this as a con, I convinced myself that I should care about this more than I did.
But I couldn't shake the thought of a digital move.
Then in mid-December, as I started making plans for a new, simpler business vision, I looked at Squarespace again. And this time, I confronted one of my long-held beliefs: That I need high-level customization to achieve the beautiful, well-designed website of my dreams.
So I bit the bullet. Instead of renewing my commitment to analysis paralysis, I decided that imperfect action was a far better bedfellow. I severed ties with Wordpress (and Bluehost) and moved to Squarespace.
And over just two days, I was able to design and publish a website I feel proud of.
It's true that I probably could have achieved the same look 'n' feel on WordPress, but it would've taken me much longer. I either would've had to hire a designer (which I'm not convinced I need to do just yet) or to teach myself far more sophisticated coding to get what I wanted -- and that would've been bad.
Bad for business since it would be taking precious time away from my actual profitable work.
Bad for me because, by and large, I would've had to force a deeper interest in web design than I have.
There will always be things I'm not crazy about doing for the sake of my business, but where and when I can make my life simpler, I opt for that choice. I want to have enough time, space and energy to focus on my strengths, and that's really what this digital move was about.
At the end of the day, no matter what conventional wisdom dictates, it's important to be clear on what you want and what would serve you best. Once you know that, you have to make the best decision for yourself and make an active commitment to that.
Nothing is as hard as it seems if you're willing to be real with yourself, ask yourself how you can make your life simpler and take action.
The results just may show you that what you want isn't as out of your reach as you may think.